Knowing the customer feedback or getting customer satisfaction is very important for any company.Customer satisfaction in marketing is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals. In a survey of nearly 200 senior marketing managers, 71 percent responded that they found a customer satisfaction metric very useful in managing and monitoring their businesses.Knowing the customer feedback or getting customer satisfaction is very important for any company. It is seen as a key performance indicator within business and is often part of a Balanced Scorecard. In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy.

Within organizations, customer satisfaction ratings can have powerful effects. They focus employees on the importance of fulfilling customers’ expectations. Furthermore, when these ratings dip, they warn of problems that can affect sales and profitability. These metrics quantify an important dynamic. When a brand has loyal customers, it gains positive word-of-mouth marketing, which is both free and highly effective.Therefore, it is essential for businesses to effectively manage customer satisfaction. To be able do this, firms need reliable and representative measures of satisfaction.

An effective customer satisfaction survey program should focus on measuring customer perceptions of how well the company delivers on the critical success factors and dimensions of the business. These usually include factors like service promptness, staff responsiveness, and understanding of the customer’s problem.
The QuestionPro customer satisfaction solution includes industry standard survey templates, a platform for hosting data collection, automatic notifications, and an advanced suite of analysis tools for analyzing customer satisfaction.

Building and deploying a customer satisfaction survey solution is simple and fast. QuestionPro survey software does not require any programming skills. Surveys are customized by navigating an intuitive wizard interface. Responses are automatically tabulated and presented in an easy to read graphical format in real time. QuestionPro includes a full library of customer satisfaction survey templates. With each passing day, the global economy sinks further into recession as the contagion which started in the lending market spreads into mainstream sectors. Newspaper headlines are littered with examples of businesses in every industry from automotive dealerships to fast food franchises which are at risk of insolvency due to credit challenges.

An inspection programme is “Checking a product or system against the standards set by the International or National Organization or itself”. NQAC International provides both second & third party inspection services. A third party inspection is an assessment performed by an organization who is an independent company and constituted to conduct inspection work, that is neither owned, operated, nor controlled by a manufacturer, vendor or supplier. NQAC International offers impartial assessments to develop confidence in client’s manufacturing systems that delivers the right productt6 to user. Our emphasis is on a quality inspection from both the industry and customers view point with a reasonable fee schedule and performed in timely manner. The objective of the Company has always been to produce accurate and independent representations of the various commercial transactions with respect to the materials involved so that the customer feel confident about the quantity, quality of the product/ process.

Trainings helps in understanding how a standard can help your business, also to monitoring and audit your compliance to a particular standard. Our quality management training appeals to all learning styles, enhances the delegates’ learning experience and achieves a better level of understanding at the end of the course.